The 5 Coloro and WGSN 2020 key colors have been revealed!
Once again, Coloro, the revolutionary color system, and WGSN, the brilliant trend forecaster, have come together to release the 5 colors that will be absolutely essential in Spring/Summer 2020 and surely set to cause an impact. Today, we are wanting to splash these colors all around, so come join us to discover more about these amazing pigments!
Many are those who set color trends. Once again, Coloro, the revolutionary color system that decodes color as the human eye sees it, and WGSN, the world’s leading online trend forecaster that gets inspiration from around the globe, have come together to release the 5 hues that will be essential for next year. You have to get to know these beautiful tinges!
“These five tones are set to make the biggest impact in 2020 – a year when the future truly arrives, as advances in science and technology reach the mainstream.”Jane Boddy
Color Director, WGSN
Neo-Mint (Color of The Year)
For years we’ve been imagining life in 2020, and now the worlds of technology and science are turning these dreams into reality. The buzz around these futuristic times will drive a trend towards colours that capture this sensibility. Neo-Mint is a new story for 2020, and evolves from the popularity of soft pastels, established by Millennial Pink. This hue embodies a forward-thinking mood and an almost utopian optimism, as events such as Tokyo’s Olympics and NASA’s Mars Rover bring the future to the present.
This is the latest stage in blue’s evolution from core to fashion color. It is softer and sunnier than the cobalts of recent seasons, but also has a coolness that feels crisp and contemporary. Blue represents peace, meditation and escapism. It both grounds and uplifts us with its connotations to spirituality.
Rustic, hearty fare looks great in Cassis, which radiates grown-up glamour yet is grounded, natural and surprisingly soothing. Cassis fuses the pinks and purples that have made such a huge impact over recent seasons, capturing both the gender-neutral appeal of pink, and the modern appeal of purple.
This is a milkier, more subdued version of the youthful oranges that have made such noise recently, with a feel-good quality that is perfect for high summer. Cantaloupe also plays into the continuing appeal of typically feminine colors that can cross over into other categories. Casual designs and washed treatments work best in Cantaloupe, which radiates an upbeat quality that is perfect for high summer.
Known as the strongest color psychologically, yellow is the lightest color and the first hue the human eye notices – this explains why it is often used to caution us or grab our attention. After emerging for three years as a fashion color, yellow is set to hit mass appeal in 2020 with this deeper, more grounded hue, which taps into the ongoing popularity of baked, earthy tones.
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